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Archive for May, 2010

Did I Hear “Free Gas” ?

If you are a Honda driver in South Florida you would definitely want to be in Southern California right about now. Honda Helpful Teams are said to be in SoCal until Dec 31 with their bright blue tanker giving out gas at select gas stations to those who drive Honda’s.  The time and exact location will not be known of the truck however,  Honda vehicle motor owners are hoping they will be the lucky ones. The tanker is said to be in the areas of Los Angeles, Riverside, Orange County, the San Fernando Valley, Pasadena or Ventura County, but there is no exact location.

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South Florida Re-Lives the “Impossible Dream”

Honda re releases 2005 commercial “Impossible Dream”. The commercial takes you through Honda’s past, present , and future vehicles including, the hybrid CRZ and the FCX Clarity which will be carried by Miami dealers very soon.  The commercial also looks at the greener side of things with appearances by the humanoid robot ASIMO and a solar-powered dream home. It is a memorable commercial that will keep viewers hooked.

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A New Design for a New Generation of Mini-Van Owners

When Miami car consumers think of a mini-van the image that comes to mind is the typical “soccer mom” whose turn it is to drive car pool and is transporting six screaming kids to school, in an unattractive vehicle. Honda saw that this image was hurting their sales so they made sure that the new look of 2011 Odyssey would be a contradiction to this common image of a mini van.

Honda knew that they needed to redesign the Odyssey.  They wanted to stray away from the traditional square look and the stereotypical image of a “soccer mom” vehicle. These reasons are what, Honda dealerships felt were the cause of consumers hesitating from the mini-car that  eventually went for the sports vehicle.

Honda was aware that in order to redesign the Odyssey they had to bring in consumers to put in their input. With this feedback Honda gave the Odyssey a more contemporary sleeker look. The vehicle will be wider and lower to the ground for a sportier look, and the vehicle will have a six speed automatic transmission. The greatest addition of the Odyssey will be the six-cylinder engine that will be able to shut off three of its engines to conserve gas. This is a great addition to Honda’s parts and accessories repertoire and a benefit for many Miami car owners who are concerned with the environment and gas.

Honda is looking to gain sales, from the “unconvinced” consumers of the mini-van, when the new Odyssey comes to local Miami Honda dealerships in 2011. Miami new car buyers are not looking to buy a vehicle lacking style and one that creates the image of “soccer-mom” they want a stylish vehicle that they can be proud of driving.

Honda Ranked most Comitted to Quality

Honda LogoA recent survey given by, Jeff Bartlett of the Consumer Reports National Research Center ranked Honda number one among seven major auto brands to be the most committed to customers and product quality.  The national survey consisted of 1700 telephone interviews among adults whose household owned at least one car.  Consumers ranked dealerships, including Miami Honda, a 71% for customer commitment and 73% for quality commitment, which beat other rivals such as Ford, Nissan, and Chevrolet.  The key to their success is Hondas reputation for building quality vehicles that have high performing Honda parts and accessories, and are economically friendly. Miami Car dealers that are also pre-owned dealerships take pride in carrying vehicles that consumers can drive off the lot as if they were new, because of the quality commitment that Honda provides and that is seen in surveys such as these.

Honda Wins big in Best Value in America Awards- Miami Honda owners rejoice.

2010 Honda Civic Sedan: One of Honda's Big Winners

Once again Honda has won big when the awards have been passed around. This time, the awards are the Vincentric 2010 “Best Value in America” awards, and 6 of Honda’s cars won awards as the best value in their class.

To arrive at their results, Vincentric measured cost-of-ownership using eight different cost factors: depreciation, fuel, insurance, opportunity cost, financing, maintenance, taxes and state fees, and repairs. Using a statistical model, the company identified the Best Value in America by measuring which vehicles had a lower than expected ownership cost given their market segment and price. Each vehicle was evaluated in all 50 states plus Washington, DC using a range of annual mileage intervals and insurance profiles.

So by now you’re probably wondering which Honda models were the big winners. The winners are:

Honda Fit

One of the big winners: Honda Fit

To get a start on your car buying experience, visit BrickellHonda.com, which is your connection for information on Honda sales, leasing, repair, and parts. You can even get a customized quote on the Honda of your choice in 7 minutes or less, just go to the “quickquote” page on the website, or visit BrickellHondaDirect.com