Home > Honda Vehicles > Possibilities of Second Generation Honda Element to arrive in Miami

Possibilities of Second Generation Honda Element to arrive in Miami

Honda Motor Corp. is a competitive vehicle manufacturer with over 5 very successful car models under its belt. Besides dominating most of the hybrid vehicle world and small sedans, Honda has introduced two vehicles to its SUV category: the Honda Pilot, Honda Element, and the Honda CR-V. It is no surprise that due to consumer’s latest trends to go green, SUV sales have been particularly slow.

The Honda CR-V has proved to be the manufacturers top selling SUV with annual sales of almost 220,000 in 2007. On the other end of the spectrum is the Element. Annual sales for the Element have been dropping significantly since it was first introduced in 2003. In its debut year, 67,478 units were sold; Honda sold 26,447 last year, and sales in 2009 are down 46 percent to 13,458 through November.

Although sales seem to keep dropping, Honda Corp. is not giving up on their edgy SUV just yet. Honda is reaching a key demographic with the Element that it does not get from selling any other vehicle, especially the CR-V. “Our specialty vehicles give a little spice to the brand,” American Honda Motor Co. executive vice president, John Mendel said in an interview. “It’s all about platform usability. And the Element is part of that strategy.” As a result Honda will come up with another “out-side of the box” vehicle to replace the Element. No news of when we can expect to see the new vehicle or whether it will keep the same look of the Element has been released. Rest assured this vehicle will be available at your local Honda Dealership once released. In the meantime, be sure to stop by and test drive other “roomy” and distinguished Honda vehicles.


Categories: Honda Vehicles
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